Marketing Director - FlightStory

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What the firm says MARKETING DIRECTOR COMPANY: FLIGHTSTORY REPORTING TO: CEO / CO-FOUNDER LOCATION: LONDON ABOUT FLIGHTSTORY We are a media and investment company, and we are on a mission to elevate the stories, build the communities, and support the founders that inspire a happier, healthier humanity. We scale creator-led media, ventures and communities. ROLE MISSION Grow our shows. You'll build and lead the marketing engine behind FlightStory's portfolio of creator-led podcasts, turning great episodes into growing, owned audiences - not just views. You'll set the strategy for how each show acquires and keeps its audience, build the team that runs it, and make the whole system smarter with every campaign. KEY OUTCOMES Grow audience across the show portfolio - this is the core measure of success. Shift audiences from "rented" (platform reach) to owned - email, community, CRM - so growth compounds instead of resetting every episode. Turn first-party data into a real advantage: use what we learn from each campaign to make the next one sharper. Build guest campaigns that convert a big name's fanbase into ours - think a Matthew McConaughey episode becoming a structured acquisition play, not just a good release day. Grow community and events as a genuine growth channel (think our Begin Again Coffee Rave’s), funded through smart brand and sponsor partnerships rather than big budgets. Build and lead a lean, high-output marketing function - managing Heads of Marketing, who manage marketing executives across community, product and CRM. Prove that innovative ideas beat expensive budgets: our best campaigns have landed national press for a few thousand pounds, or gone viral for organically off the back of the right relationship and timing - set that bar! Run a fast test-and-learn

公司怎么说 营销总监 公司：FLIGHTSTORY 汇报对象：CEO / 联合创始人 地点：伦敦 关于FLIGHTSTORY 我们是一家媒体和投资公司，使命是提升故事、建设社区，并支持那些激励更快乐、更健康人类的创始人。我们规模化创作者主导的媒体、 ventures和社区。 角色使命 发展我们的节目。你将构建并领导FlightStory创作者主导播客组合背后的营销引擎，将优秀剧集转化为不断增长的自有受众——而不仅仅是观看量。你将制定每个节目获取和留住受众的策略，组建运营团队，并让整个系统在每一次活动中变得更智能。 关键成果 增长节目组合的受众——这是成功的核心衡量标准。将受众从“租来的”（平台触达）转变为自有的——电子邮件、社区、CRM——让增长复利累积，而不是每集重置。将第一方数据转化为真正的优势：利用我们从每次活动中学到的信息，让下一次更精准。构建嘉宾活动，将大牌明星的粉丝群转化为我们的粉丝群——想想Matthew McConaughey的一集变成一个结构化的获客策略，而不仅仅是一个好的发布日。将社区和活动发展为真正的增长渠道（想想我们的Begin Again Coffee Rave’s），通过聪明的品牌和赞助商合作提供资金，而不是大预算。构建并领导一个精简、高产的营销职能——管理营销负责人，他们管理社区、产品和CRM的营销主管。证明创新想法胜过昂贵预算：我们最好的活动用几千英镑就登上了全国媒体，或者凭借正确的关系和时机自然走红——设定这个标准！运行快速的测试与学习

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