Senior Paid Advertising Strategist, Fashion

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Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another. At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today. ***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life: The Senior Paid Advertising Strategist leads performance marketing strategy and execution across complex, high-value accounts, leveraging expert-level channel knowledge and advanced measurement techniques to drive results tied to broader business goals. They own campaign planning, optimizations, reporting, QA, and proactive client communication while navigating challenging conversations with confidence. They provide forward-thinking insights, facilitate strategic discussions, and enhance workflows through AI and the Nova ecosystem. As a senior leader, they mentor junior talent, uphold excellence across deliverables, and deepen cross-channel integration to elevate overall account performance. Key Responsibilities: Lead performance marketing strategy and execution across marquee accounts, ensuring delivery against all client goals. Conduct thorough QA to prevent errors that could negatively impact client revenue. Ensure accurate budget pacing and advise on budget changes. Demonstrate expert-level proficiency in at least two major ad channels (e.g., Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Reddit, YouTube, Snapchat). Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests. Analyze campaign data and client-specific sources of truth (including MMTs) to develop actionable insights and strategic recommendations. Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation. Apply advanced technical knowledge across attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices. Maintain consistent, high-quality communication with clients and internal teams. Lead proactive, strategic conversations around media buying, performance opportunities, and optimization plans. Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention. Serve as a key strategic leader within the department and account teams, influencing direction and decision-making. Complete new business appraisals as needed for the paid advertising product within your division. Support the growth of j

我们是谁：Power Digital是一家AI原生的增长公司，建立在世界级人才与专有技术的交汇点上。我们通过结合深厚的垂直领域专业知识、战略思维和企业智能，帮助领先和新兴品牌实现可衡量的业务成果。十多年来，我们的业务建立在一个信念之上：最好的技术让优秀的人更出色。我们的战略家、创意人员、分析师和技术专家团队使用Omega——我们的AI操作系统——更快地发现机会、调查绩效驱动因素，并以更高的速度和精度执行已批准的工作。Omega的背后是Iris，我们的专有智能层，建立在多年真实绩效数据、战略框架、测试以及来自我们客户组合的学习成果之上。AI扩展了我们人员思考、创造、解决更难题和做出更好决策的能力。人的判断力、创造力和责任感仍然是我们工作方式的核心。作为一家以人为本的公司，我们重视背景和经验的多样性。我们坚信我们的员工和文化是成功的关键。我们与客户紧密合作，作为其团队的延伸，在战略、执行和衡量方面开展工作，以识别真正阻碍增长的因素并确定下一步行动。我们的文化建立在好奇、有雄心、负责任并致力于为客户和彼此交付有意义成果的人之上。在Power Digital，我们相信未来属于将最佳人才与最佳技术相结合的团队。我们今天正在构建那个未来。***此职位要求具备高级水平的英语口语和书面表达能力。我们的一天：高级付费广告策略师领导复杂、高价值账户的绩效营销策略和执行，利用专家级渠道知识和高级衡量技术来推动与更广泛业务目标相关联的成果。他们负责活动规划、优化、报告、QA和主动的客户沟通，同时自信地应对具有挑战性的对话。他们提供前瞻性洞察，促进战略讨论，并通过AI和Nova生态系统增强工作流程。作为高级领导者，他们指导初级人才，在交付成果中坚持卓越标准，并深化跨渠道整合以提升整体账户绩效。主要职责：领导重要账户的绩效营销策略和执行，确保实现所有客户目标。进行全面的QA以防止可能对客户收入产生负面影响的错误。确保准确的预算节奏并就预算变更提供建议。在至少两个主要广告渠道（例如Google/Bing、Meta、TikTok、LinkedIn、Pinterest、Reddit、YouTube、Snapchat）展示专家级熟练度。在指定渠道领导主动的策略建议，在客户请求之前发现机会和风险。分析活动数据和客户特定的真实来源（包括MMT）以制定可操作的洞察和战略建议。维护客户测试路线图并项目管理后续步骤，确保一致、持续的实验节奏。在归因、增量性、贡献分析、衡量框架、MMT/LRA以及渠道特定最佳实践方面应用高级技术知识。与客户和内部团队保持一致、高质量的沟通。围绕媒体购买、绩效机会和优化计划领导主动的战略对话。尽早升级绩效风险，区分正常波动和需要干预的真正账户风险。作为部门和账户团队内的关键战略领导者，影响方向和决策。根据需要为所在部门的付费广告产品完成新业务评估。支持j的增长

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