Social Media Growth Manager

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About Trafilea Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. Why Trafilea We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. 🚀 We build and scale our own brands. 🦾 We invest in AI and automation like few others in eCom. 📈 We test fast, grow fast, and help you do the same. 🤝 Be part of a dynamic, diverse, and talented global team. 🌍 100% Remote, USD competitive salary, paid time off, and more. Job Responsibilities We're looking for a Social Media Growth Manager who understands how algorithms work, knows why content goes viral, and can turn those insights into repeatable, scalable growth systems. This is not a traditional social media management role. You won't be managing content calendars, scheduling posts, or focusing on community engagement. You'll be engineering organic growth at scale. Your challenge? Build the organic distribution engine that makes our brands impossible to ignore. You'll have the freedom to design, test, and scale organic growth strategies across TikTok, Instagram, and emerging social platforms. It's not about managing individual posts. It's about building the systems behind millions of views. Engineer viral growth: Develop and execute organic growth strategies designed to maximize reach, engagement, and distribution at scale. Build multi-account distribution networks: Design and manage networks of social accounts that amplify content, accelerate reach, and create sustained audience growth. Turn trends into growth opportunities: Identify emerging trends, viral formats, and algorithm shifts, then rapidly translate them into content strategies. Scale content production with AI: Leverage AI-powered tools, automation, and content workflows to produce and distribute high volumes of content efficiently. Activate creator networks: Develop creative concepts, briefs, and distribution strategies that hundreds or thousands of creators can execute. Build systematic experimentation: Continuously test hooks, formats, retention structures, publishing strategies, and distribution tactics to identify what drives exponential growth. Optimize for algorithm performance: Analyze retention, completion rates, shares, replays, and distribution velocity to understand what works and scale winning approaches. Create repeatable growth engines: Transform successful experiments into scalable systems that can be replicated across brands, accounts, and markets. Requirements 4–6 years of hands-on experience in organic social media growth, viral content strategies, or growth hacking, with a proven track record of scaling TikTok and Instagram accounts. Demonstrated success driving explosive organic growth , ideally growing accounts from zero to hundreds of thousands of followers or generating millions of organic views. Deep expertise in TikTok and Instagram algorithms , including viral hooks, audience retention, completion rates, engagement signals, and content distribution mechanics. Hands-on experience building and scaling multi-account networks , clipping ecosystems, or high-volume content distribution strategies to maximize organic reach. Strong ability to identify, adapt, and capitalize on viral trends , translating emerging formats into creative concepts and rapid growth experiments. Proficiency with AI-powered content creation and automation tools , such as Opus Clip, generative video platforms, and scalable content production workflows. Experience developing creative strategies and actionable

关于Trafilea Trafilea是一个面向变革性品牌增长的消费者科技平台。我们正在构建AI增长引擎，为下一代消费品牌提供动力。凭借超过10亿美元累计收入、1200万以上客户，以及遍布19个国家的500多名人才，我们结合技术、增长营销和卓越运营，来规模化扩展以使命为驱动、数字原生的品牌。我们拥有并运营自己的数字原生品牌（不是代理机构），在Walmart、Nordstrom和Amazon均有布局，并拥有强大的全球D2C版图。为什么选择Trafilea 我们是一个以技术驱动的eCommerce集团，正在规模化扩展我们自己深受全球喜爱的DTC品牌，同时帮助有雄心的人才同样快速地成长。🚀 我们打造并扩展自己的品牌。🦾 我们在eCom中对AI和自动化的投入鲜有匹敌。📈 我们快速测试、快速成长，也帮助你做到同样的事。🤝 加入一个充满活力、多元且才华横溢的全球团队。🌍 100%远程办公、具竞争力的USD薪资、带薪休假等。岗位职责 我们正在寻找一位Social Media Growth Manager，他/她理解算法如何运作，知道内容为何会走红，并能将这些洞察转化为可重复、可扩展的增长系统。这不是传统的社交媒体管理岗位。你不会管理内容日历、安排帖子发布，或专注于社区互动。你将大规模地设计自然增长。你的挑战是什么？打造自然分发引擎，让我们的品牌令人无法忽视。你将拥有自由，在TikTok、Instagram和新兴社交平台上设计、测试并扩展自然增长策略。重点不是管理单条帖子，而是构建支撑数百万浏览量的系统。设计病毒式增长：制定并执行自然增长策略，旨在最大化规模化触达、互动和分发。构建多账号分发网络：设计并管理社交账号网络，以放大内容、加速触达并创造持续受众增长。将趋势转化为增长机会：识别新兴趋势、病毒式形式和算法变化，并迅速将其转化为内容策略。借助AI扩展内容生产：利用AI驱动工具、自动化和内容工作流，高效生产和分发大量内容。激活创作者网络：开发创意概念、简报和分发策略，使数百或数千名创作者能够执行。构建系统化实验：持续测试钩子、形式、留存结构、发布策略和分发战术，以识别驱动指数级增长的因素。针对算法表现进行优化：分析留存率、完播率、分享、重播和分发速度，以理解哪些有效，并扩展成功方法。打造可重复的增长引擎：将成功实验转化为可扩展系统，并可在品牌、账号和市场之间复制。要求 4–6年自然社交媒体增长、病毒式内容策略或增长黑客方面的实操经验，并拥有扩展TikTok和Instagram账号的成功记录。已证明在推动爆炸式自然增长方面取得成功，理想情况下是将账号从零增长到数十万粉丝，或产生数百万自然浏览量。深入掌握TikTok和Instagram算法，包括病毒式钩子、受众留存、完播率、互动信号和内容分发机制。具备构建和扩展多账号网络、剪辑生态系统或高容量内容分发策略以最大化自然触达的实操经验。具备识别、适配并利用病毒式趋势的强能力，能够将新兴形式转化为创意概念和快速增长实验。熟练使用AI驱动的内容创作和自动化工具，如Opus Clip、生成式视频平台和可扩展内容生产工作流。具备开发创意策略和可执行

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