Customer Growth Marketing Manager - North America

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About Zensai Zensai is the Human Success company. Our agentic AI platform coaches employees and managers through learning, performance, and engagement, natively inside Microsoft 365. More than 2,000 organizations use Zensai to make development part of how work happens, rather than a separate HR destination. We believe the more AI we have, the more human we need to be. This role is where that belief meets our customers. Why this role exists Our biggest growth opportunity sits with the customers we already have. Over the next few years we plan to grow 3.6x from our existing customer base — and that growth depends on customers who stay, adopt more, and move up our editions. You are Marketing's person in North America for that customer base. You know our customers in the region better than anyone in Marketing: who they are, what they're trying to achieve, where they're thriving, and where they're at risk. You turn that understanding into programs that keep customers engaged, grow accounts, and surface the stories that help us win more. This is a marketing role that shows up with Sales. Under our go-to-market model, each region runs as a cross-functional pod — AEs, AMs, CSMs, solution and GTM engineers, and marketing — aligned around the customer. You're a member of the North America pod: in customer meetings, in sales meetings, and in the room when regional priorities are set. You know the region's objectives as well as the people carrying the number. This is a generalist customer marketing role with a commercial number attached. You'll work hand in hand with Customer Success and Account Managers in the region, alongside our Lifecycle Marketing Manager and the central marketing team. Where you sit Solid line - Marketing — priorities, standards, brand and messaging, performance review, career development Dotted line - RVP Sales, North America — regional revenue priorities, target accounts, program focus Closest partners - Customer Success Managers and Account Managers in North America · Lifecycle Marketing Manager · Product Marketing · Brand Content · GTM Engineering Counterpart - Customer Growth Marketing Manager, EMEA — one shared playbook, two regions Regional pod - AEs, AMs, CSMs, SE/GTM Engineer, BDR, Channel in North America Cadence you join - Weekly working session with the RVP · weekly pipeline review and forecast call · weekly account and renewal review with CS and AMs · customer and sales meetings · monthly regional business review · quarterly planning with central marketing Where regional and central priorities conflict, Marketing leadership and the RVP resolve it together. You flag early rather than absorb the trade-off. What you own The regional customer strategy — the North America customer marketing plan, set with the RVP and regional commercial leadership. Expansion pipeline and ARR influenced by your programs in North America. Retention contribution — at-risk accounts reached and re-engaged before renewal. Customer stories — a steady supply of case studies, references, reviews, and speakers from the region. Program performance — what worked, what didn't, and what we do next, reported monthly. What you'll do Set the regional strategy Own the plan: set the North America customer marketing strategy in partnership with the RVP, regional sales, and commercial leadership — which customers, which industries, which programs, and what each should deliver. Tie it to the number: build the plan from the region's revenue, renewal, and expansion objectives, and revisit it every quarter. Report back: bring program-sourced pipeline, expansion ARR influenced, and retention results into each regional business review. Show up with Sales In the meetings: join customer meetings, account planning, pipeline reviews, and forecast calls — so programs are built against live regional priorities, not a central calendar. Run the matrix cadence: hold a standing weekly working session with the RVP to agree priorities, target accounts, and succes

关于Zensai Zensai是一家Human Success公司。我们的agentic AI平台在Microsoft 365原生环境中，通过学习、绩效和参与度来辅导员工和管理者。超过2，000家组织使用Zensai，让发展成为工作方式的一部分，而不是一个独立的人力资源目的地。我们相信，AI越多，我们就越需要保持人性。这个角色正是这一信念与我们的客户相遇的地方。 为什么设立这个角色 我们最大的增长机会在于我们已有的客户。未来几年，我们计划从现有客户群中实现3.6倍增长——而这一增长取决于那些留下来的、采用更多的、并向更高版本升级的客户。你是Marketing在北美负责该客户群的人。你比Marketing中的任何人都更了解我们在该地区的客户：他们是谁、他们试图实现什么、他们在哪里蓬勃发展、他们在哪里面临风险。你将这种理解转化为项目，使客户保持参与、推动账户增长，并挖掘那些帮助我们赢得更多客户的故事。 这是一个与Sales并肩作战的营销角色。在我们的go-to-market模型中，每个区域都作为一个跨职能pod运作——AEs、AMs、CSMs、solution和GTM engineers以及marketing——围绕客户保持一致。你是North America pod的成员：参加客户会议、销售会议，并在区域优先级设定时在场。你了解该区域的目标，也了解那些承担数字的人。 这是一个带有商业数字的通用型客户营销角色。你将与该区域的Customer Success和Account Managers，以及我们的Lifecycle Marketing Manager和central marketing团队携手合作。 你的归属 实线 - Marketing——优先级、标准、品牌和 messaging、绩效评估、职业发展 虚线 - RVP Sales，North America——区域收入优先级、目标账户、项目重点 最密切的合作伙伴 - North America的Customer Success Managers和Account Managers · Lifecycle Marketing Manager · Product Marketing · Brand Content · GTM Engineering 对应角色 - Customer Growth Marketing Manager，EMEA——一套共享playbook，两个区域 区域pod - North America的AEs、AMs、CSMs、SE/GTM Engineer、BDR、Channel 你加入的节奏 - 与RVP的每周工作会议 · 每周pipeline review和forecast call · 与CS和AMs的每周账户和续约审查 · 客户和销售会议 · 每月区域业务审查 · 与central marketing的季度规划 当区域和central优先级发生冲突时，Marketing领导层和RVP共同解决。你应尽早提示，而不是独自吸收权衡。 你负责什么 区域客户战略——North America客户营销计划，与RVP和区域商业领导层共同制定。 由你在North America的项目影响的扩展pipeline和ARR。 留存贡献——在续约前触达并重新激活的风险账户。 客户故事——来自该区域的持续不断的案例研究、推荐人、评论和演讲者。 项目绩效——哪些有效、哪些无效，以及我们下一步做什么，每月报告。 你将做什么 制定区域战略 拥有计划：与RVP、区域销售和商业领导层合作制定North America客户营销战略——哪些客户、哪些行业、哪些项目，以及每个项目应交付什么。 与数字挂钩：根据区域的收入、续约和扩展目标构建计划，并每季度重新审视。 回报结果：将项目来源的pipeline、影响的扩展ARR和留存结果带入每次区域业务审查。 与Sales并肩出现 在会议中：参加客户会议、账户规划、pipeline reviews和forecast calls——这样项目就是根据实时的区域优先级构建的，而不是central calendar。 运行矩阵节奏：与RVP举行固定的每周工作会议，以就优先级、目标账户和成功

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