Senior Manager, Commerce Retail Media Networks- Walmart, Instacart, Target

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Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti , reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As a Senior Manager, Commerce Media, you will lead commerce media strategy and activation for a broader slice of accounts while managing and developing a team of Commerce individual contributors. You’ll be accountable for consistent, high‑quality delivery across retail media platforms (e.g., Amazon, Walmart, Criteo and similar), and for raising the team’s craft in planning, testing, measurement‑informed optimization, and client communication. You’ll stay hands‑on where it matters most (major launches, complex troubleshooting, high‑stakes client moments), while spending more of your time coaching, reviewing, standardizing best practices, and partnering cross‑functionally so commerce media work is integrated into the broader client strategy. Key Responsibilities: People Leader: Build and lead a strong team: set clear goals, run regular 1:1s, provide coaching and feedback, and develop career paths for both emerging and more senior talent (IC and manager tracks). Review and elevate the quality of client‑facing outputs across your slice (plans, performance narratives, testing agendas, readouts), ensuring work is defensible and consistent. Lead hiring and talent evaluation for your area: participate in interviewing, define role‑ready skill expectations, and provide recommendations for promotions, stretch assignments, and targeted development. Promote cross‑training to build bench strength and flexibility (e.g., Amazon Search + DSP, Walmart + Amazon, onsite + offsite patterns), partnering with Talent Development and senior leaders as needed. Client-Centric: Own integrated commerce media planning and execution across your client accounts, ensuring strategies ladder to client business objectives (growth, profitability, retention, new‑to‑brand/customer acquisition where applicable). Lead or co‑lead commerce media portions of senior client touchpoints: explain what’s happening, why it matters, and what you recommend next with clear trade‑offs and expectations. Ensure commerce media work connects to broader full‑funnel and cross‑channel plans (Search, Social, TVAD, Creative, CRM, Retail/Marketplace strategy), partnering with Client Partners and channel leads to align priorities and timing. Channel Specific Expertise The Tinuiti Way: Standardize how your teams plan, execute, and report across retail media: launch readiness, QA discipline, pacing hygiene, change logs, and clear documentation so quality is repeatable. Own the implementation of Commerce Media Tinuiti Way for your clients: enforce practical standards and coaching for platform roles, retail event playbooks, and day‑to‑day operational excellence. Create a strong collaboration cadence across adjacent teams so commerce media isn’t siloed; ensure teams understand dependencies and handoffs. Product-Led: Drive team-wide proficiency in Tinuiti tools and core commerce platforms; ensure the team uses technology, automation, and (where appropriate) AI to improve

我们是谁：Tinuiti是美国最大的独立全漏斗营销机构，覆盖最重要的媒体渠道，管理着40亿美元的数字媒体，拥有超过1，200名员工。Tinuiti专为追求增长和问责的营销人员而建，将媒体和测量统一在同一屋檐下，消除浪费——最大的增长杀手——并规模化有效的东西。其专有技术Bliss Point by Tinuiti揭示增长和浪费的真相，以及如何加以利用。凭借Commerce、Search、Social、TV Audio等领域的专家团队，Tinuiti以极其简单的理念交付可衡量的结果：热爱增长。厌恶浪费。我们支持该职位100%远程工作！如果你符合以下条件，我们很乐意听到你的声音：研究表明，男性在平均满足60%的条件时就会申请工作，而女性和其他边缘化群体往往只有在满足所有条件时才会申请。因此，如果你认为自己符合资格，但不一定满足职位描述中的每一个点，请仍然与我们联系。作为Commerce Media高级经理，你将为一个更广泛的账户组合领导commerce media策略和激活，同时管理和培养一支Commerce个人贡献者团队。你将负责在零售媒体平台（例如Amazon、Walmart、Criteo及类似平台）上持续、高质量地交付，并提升团队在规划、测试、基于测量的优化和客户沟通方面的专业水平。你将在最重要的地方保持亲力亲为（重大发布、复杂故障排除、高风险客户时刻），同时将更多时间用于辅导、审查、标准化最佳实践和跨职能合作，使commerce media工作融入更广泛的客户策略。关键职责：人员领导者：建立并领导一支强大的团队：设定明确目标，定期进行1：1沟通，提供辅导和反馈，并为新兴和更资深的人才（IC和管理者轨道）制定职业路径。审查并提升你负责范围内面向客户的产出质量（计划、绩效叙述、测试议程、汇报），确保工作经得起推敲且保持一致。领导你所在领域的招聘和人才评估：参与面试，定义角色就绪的技能期望，并就晋升、 stretch assignments和有针对性的发展提供建议。促进交叉培训以建立人才储备和灵活性（例如，Amazon Search + DSP、Walmart + Amazon、onsite + offsite模式），并根据需要与Talent Development和高级领导者合作。以客户为中心：拥有你负责客户账户中的 integrated commerce media规划和执行，确保策略与客户业务目标相衔接（增长、盈利能力、留存、new-to-brand/customer acquisition，如适用）。领导或共同领导高级客户接触点中的commerce media部分：解释正在发生什么、为何重要，以及你建议下一步做什么，并清晰说明权衡和期望。确保commerce media工作与更广泛的全漏斗和跨渠道计划（Search、Social、TVAD、Creative、CRM、Retail/Marketplace strategy）相连接，与Client Partners和渠道负责人合作以对齐优先级和时间安排。渠道特定专长——The Tinuiti Way：标准化你的团队在零售媒体中的规划、执行和报告方式：发布就绪、QA纪律、pacing hygiene、变更日志和清晰文档，使质量可重复。为你的客户负责Commerce Media Tinuiti Way的实施：对平台角色、零售活动playbooks和日常运营卓越执行实用标准和辅导。在相邻团队之间建立强大的协作节奏，使commerce media不被孤立；确保团队理解依赖关系和交接。产品导向：推动团队全面精通Tinuiti工具和核心commerce平台；确保团队使用技术、自动化以及（在适当情况下）AI来改进

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