Senior Marketing Data Scientist

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Join Zepz : Breaking Down Borders, Together Our Meaningful Mission At Zepz , we're all about breaking down barriers for our customers and our teammates. Our purpose is deeply personal, we provide a lifeline and deliver opportunities to cross-border communities that need it most through cutting edge finance and tech. Zepz is the power behindWorldRemitandSendwave, driven by the mission to celebrate the incredible impact migrants have, both at home and abroad. We're not just moving money; we're building a world that truly recognises and supports global connections. Who You'll Be Joining We look formission-driven builderswho thrive in a fast-paced environment connected to a true purpose. We’re an always developing team of experts that enjoy problem solving and bring clarity to tough challenges. At Zepz , we areRelentless Learners, always seeking feedback, andResponsible Owners, treating company resources like your own. We depend onTransparent Communicatorswho keep the team aligned through open, honest talk. Our Core Commitments — What We Live By Our vibrant and truly diverse culture is built on three core commitments, that guide how we work and interact: Integrity:We always do the right thing. It’s simple, but it’s the foundation of everything we build for our customers and each other. Outcomes:We work for our customers. Their success and prosperity are the results we focus on delivering. Velocity:We are fast! We maintain high energy levels and make smart decisions quickly, keeping us nimble and ahead of the curve. Perks of Joining Our Team We are embarking on an exciting journey to build out our global Marketing analytics capability. Our culture is built on high trust, which empowers colleagues and fosters the high ownership necessary to meet our shared expectations and deliver high performance.As a remote-first company, you have the flexibility to work wherever you feel most focused and productive within your employing country. This freedom comes with wonderful, tailored, location-specific perks designed to support your whole life, not just your work. These benefits include unlimited annual leave, great healthcare, and employee discounts. We want you to thrive and focus entirely on making your biggest impact, and in turn, we expect high ownership and commitment. This is a place where trust and high performance are valued, and we provide the environment and support you need to excel.We prioritise an environment where we openly share ideas, embrace our mistakes, and learn from them—collaboration is key to everything we do! About the role and team Reporting into the Head of Insights, we’re looking for a highly skilled and strategic Senior Marketing Data Scientist/Analyst to elevate our marketing performance through data-driven insights and advanced analytics. This is an individual contributor (IC) role, ideal for someone who thrives on solving complex problems, collaborating cross-functionally, and driving impact.You’ll be supporting key initiatives around Marketing Mix Modeling (MMM), attribution, and causal inference, helping the business understand the true impact of marketing and optimize our media investments accordingly. What you will focus on Development of analytics to evaluate marketing effectiveness and ROI, using MMM, attribution modeling, CLV and experimentation. Apply causal inference techniques (e.g., difference-in-differences, propensity score matching, uplift modeling) to isolate true marketing impact and support strategic planning. Automate the training and deployment of updated models, ensuring the output is tested, automated, scalable and documented and checks are in place to identify drift. Creating ‘insight-ready’ datasets from raw data by building pipelines to automate the cleaning process. Building and supporting self-serve analytics dashboards. Supporting the marketing team with campaign analysis, data requirements, training and ad-hoc analysis. Communicate complex analytical findings to executive stakeholde

加入Zepz：共同打破边界

我们意义非凡的使命

在Zepz，我们致力于为客户和团队成员打破障碍。我们的目标与我们个人息息相关——我们通过前沿的金融和科技，为最需要帮助的跨境社区提供生命线和机会。Zepz是WorldRemit和Sendwave背后的力量，我们的使命是颂扬移民在国内外所创造的非凡影响。我们不仅仅是在转移资金，更是在构建一个真正认可和支持全球连接的世界。

你将加入的团队

我们寻找的是使命驱动的建设者，他们能在快节奏的环境中蓬勃发展，并与真正的目标紧密相连。我们是一支不断发展的专家团队，乐于解决问题，并为棘手的挑战带来清晰的思路。在Zepz，我们是坚韧不拔的学习者，始终寻求反馈；是负责任的主人翁，像对待自己的资源一样对待公司资源。我们依赖透明的沟通者，通过开放、诚实的交流让团队保持一致。

我们的核心承诺——我们践行的准则

我们充满活力且真正多元的文化建立在三项核心承诺之上，它们指导着我们如何工作和互动：

诚信：我们始终做正确的事。这很简单，但它是我们为客户和彼此构建一切的基础。

成果：我们为客户而工作。他们的成功和繁荣是我们专注于交付的结果。

速度：我们很快！我们保持高能量水平，快速做出明智决策，保持敏捷并领先于趋势。

加入我们团队的好处

我们正在踏上构建全球营销分析能力的激动人心的旅程。我们的文化建立在高度信任之上，这赋予同事权力，并培养满足我们共同期望和实现高绩效所需的高度主人翁精神。作为一家远程优先的公司，你可以在受雇国家内任何让你感到最专注和高效的地方灵活工作。这种自由伴随着精心设计的、针对特定地点的福利，旨在支持你的整个人生，而不仅仅是工作。这些福利包括无限年假、优质的医疗保健和员工折扣。我们希望你能茁壮成长，完全专注于创造你最大的影响力，反过来，我们期望高度的主人翁精神和承诺。这是一个重视信任和高绩效的地方，我们提供你所需的环境和支持，助你卓越表现。我们优先营造一个公开分享想法、拥抱错误并从中学习的环境——协作是我们所做一切的关键！

关于该职位和团队

向洞察主管汇报，我们正在寻找一位高技能且具有战略思维的资深营销数据科学家/分析师，通过数据驱动的洞察和高级分析来提升我们的营销绩效。这是一个个人贡献者（IC）角色，非常适合那些热衷于解决复杂问题、跨职能协作并推动影响力的人。你将支持围绕营销组合建模（MMM）、归因和因果推断的关键举措，帮助业务理解营销的真正影响，并据此优化我们的媒体投资。

你将专注于

开发分析以评估营销有效性和ROI，使用MMM、归因建模、CLV和实验。

应用因果推断技术（例如，双重差分、倾向得分匹配、提升建模）来分离真正的营销影响并支持战略规划。

自动化更新模型的训练和部署，确保输出经过测试、自动化、可扩展并有文档记录，同时设置检查以识别漂移。

通过构建管道来自动化清洗过程，从原始数据创建“洞察就绪”的数据集。

构建并支持自助分析仪表板。

通过活动分析、数据需求、培训和临时分析为营销团队提供支持。

向高层利益相关者沟通复杂的分析发现

⚑ 岗位信息收录自公开招聘页（Himalayas），以雇主官网为准