Paleo Valley LLC - Meta Media Buyer

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Take full ownership of Meta growth for a fast-growing subscription brand. $4,000-$4,500/month | 40 hours/week | 11am - 3pm Mountain Time overlap At Paleovalley Wild Pastures, we’re revolutionising health for both our customers and the planet through high-quality, sustainably sourced products. At Paleovalley, we focus on providing premium ingredients, while Wild Pastures collaborates with family farmers to offer affordable, grass-fed and pasture-raised meats. We've been growing at a rapid pace, and our goal is to extend that momentum, maximising our positive impact on a global scale. Our team of 200 passionate people work across the U.S. and internationally in areas like marketing, media buying, design, and logistics. As a family-owned company, we pride ourselves on a work culture that's both challenging and fun, prioritising physical and mental well-being. Here, respect, unity, and empowerment drive us forward every day. If you're looking for a supportive environment that truly cares about its team, keep on reading. We’re looking for an experienced Meta Media Buyer to own Wild Pastures’ paid social growth across Facebook and Instagram. You’ll lead strategy, execution, optimisation and scaling for a subscription e-commerce business, working closely with the creative team. You’ll connect acquisition results to retention, customer lifetime value and payback, using data to challenge assumptions and identify growth opportunities. Meta should be your specialism, with a track record of turning performance insights into action. 📋 Own Meta as a growth channel for Wild Pastures, managing campaign strategy, account structure, budget allocation, optimisation, and scaling across Facebook and Instagram 💰 Drive profitable subscription growth using new-customer acquisition cost (nCAC), ROAS, MER, CPA, customer lifetime value (LTV) and payback, considering retention and customer quality alongside acquisition volume 🧪 Design and execute structured testing roadmaps across creative, offers, landing pages, campaign structures, and bidding strategies to continuously improve account performance 💡 Own platform creative strategy, using performance insights to identify opportunities and develop new concepts ✏️ Brief and guide creative development, partnering with creative strategists and editors to bring strategy to life and improve performance 🎯 Transform performance insights into creative direction by identifying patterns, winning messaging, audience behaviours, and emerging opportunities 📊 Monitor account performance daily, proactively identifying trends, investigating root causes, and communicating risks, opportunities, and recommendations before they become larger problems 📚 Stay up to date with Meta platform changes, measurement updates, attribution best practices, and emerging direct-response advertising trends 🛡️ Protect customer trust and account health with truthful, compliant advertising. No misleading claims or forced-continuity tactics. Creative strategy is roughly half of this role. You'll shape creative direction, not just manage campaigns. Whether you come from in-house or an agency, you'll want deep ownership of one brand rather than a spread of client accounts. This is a long-term international independent contractor engagement of approximately 40 hours per week. Contractors should generally be available from 11:00 a.m. to 3:00 p.m. Mountain Time for meetings, planning and team communication. Mountain Time is the reference schedule; check the local equivalent as daylight-saving changes can affect the overlap. Outside these collaboration hours, you may organise your schedule independently. Requirements To be successful in this role, you need: ✅ 3+ years of hands-on Meta buying for DTC e-commerce or direct-response brands, with ownership from strategy through execution ✅ Personally managed around $300,000+ per month in Meta ad spend. Please be specific about whether this was one account or spread across several clients. ✅ Demonstrated s

全面负责一个快速增长的订阅品牌的Meta增长。$4,000-$4,500/月 | 每周40小时 | 山地时间上午11点至下午3点重叠

在Paleovalley Wild Pastures，我们通过高品质、可持续采购的产品，为顾客和地球革新健康。在Paleovalley，我们专注于提供优质原料，而Wild Pastures与家庭农场合作，提供价格实惠的草饲和牧场放养肉类。我们一直保持快速增长，我们的目标是延续这一势头，在全球范围内最大化我们的积极影响。我们200名充满热情的团队成员遍布美国及国际各地，从事营销、媒体采购、设计和物流等领域的工作。作为一家家族企业，我们引以为豪的是既有挑战性又有趣的工作文化，优先考虑身心健康。在这里，尊重、团结和赋能每天推动我们前进。如果你正在寻找一个真正关心团队的支持性环境，请继续阅读。

我们正在寻找一位经验丰富的Meta媒体采购专员，负责Wild Pastures在Facebook和Instagram上的付费社交增长。你将领导一家订阅电商企业的策略、执行、优化和扩展，并与创意团队紧密合作。你将把获客结果与留存、客户终身价值和回收周期联系起来，用数据挑战假设并识别增长机会。Meta应是你的专长领域，并拥有将效果洞察转化为行动的过往记录。

📋 负责Meta作为Wild Pastures的增长渠道，管理Facebook和Instagram上的广告活动策略、账户结构、预算分配、优化和扩展

💰 利用新客户获取成本（nCAC）、ROAS、MER、CPA、客户终身价值（LTV）和回收周期，推动可盈利的订阅增长，同时兼顾留存和客户质量与获客量

🧪 设计并执行结构化测试路线图，涵盖创意、优惠、落地页、广告活动结构和出价策略，持续提升账户表现

💡 负责平台创意策略，利用效果洞察识别机会并开发新概念

✏️ 撰写创意简报并指导创意开发，与创意策略师和编辑合作，将策略付诸实践并提升表现

🎯 通过识别模式、制胜信息、受众行为和新兴机会，将效果洞察转化为创意方向

📊 每日监控账户表现，主动识别趋势、调查根本原因，并在风险、机会和建议演变为更大问题之前进行沟通

📚 及时了解Meta平台变化、衡量更新、归因最佳实践以及新兴的直接响应广告趋势

🛡️ 通过真实、合规的广告保护客户信任和账户健康。不进行误导性声明或强制续订策略。

创意策略约占该职位的近一半。你将塑造创意方向，而不仅仅是管理广告活动。无论你来自甲方还是代理机构，你都会希望深度拥有一个品牌，而不是分散在多个客户账户上。

这是一个长期国际独立承包商合作，每周约40小时。承包商通常应在山地时间上午11:00至下午3:00之间有空参加会议、规划和团队沟通。山地时间是参考时间表；请核对当地对应时间，因为夏令时变化可能影响重叠时段。在这些协作时间之外，你可以自主安排日程。

要求

要在这个职位上取得成功，你需要：

✅ 3年以上面向DTC电商或直接响应品牌的Meta实操采购经验，从策略到执行全程负责

✅ 亲自管理过每月约$300,000+的Meta广告支出。请具体说明这是一个账户还是分散在多个客户上。

✅ 展示出

⚑ 岗位信息收录自公开招聘页（Himalayas），以雇主官网为准