Global Social Media Manager

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Exely is a global IT company specialising in online solutions and websites for hotel industry. We help hoteliers increase their direct sales and automate operations. With a client base of over 5000 properties from 56 countries, ranging from small hotels to large resorts, we are committed to delivering exceptional customer service and support. Our distributed team works from 20 countries in APAC and EMEA regions and speaks 35+ languages providing an exceptional possibility to share global exchange experience. About the role Exely is looking for a Global Social Media Manager to strengthen our international social media presence and turn our expertise, product capabilities, and customer stories into valuable content for hospitality professionals. You will own our global LinkedIn, Facebook, and Instagram channels, create content in English, and coordinate local social media activities with regional colleagues across multiple markets. The role also includes supporting HotelTech Club, our professional community. We are looking for a senior, hands-on specialist who combines strong writing and editorial skills with independent execution and international coordination. What you'll do Own our global social media channels: plan, create, and publish engaging English-language content for LinkedIn, Facebook, and Instagram. Turn expertise into stories: collaborate with Product, Sales, Customer Success, and industry experts to make complex topics clear, useful, and interesting. Drive content production end-to-end: manage the editorial calendar, coordinate designers and video creators, and keep things moving from brief to publication. Connect global and local teams: help regional colleagues adapt campaigns, share best practices, and bring local success stories to a global audience. Support HotelTech Club: help develop our professional community through expert content, meaningful discussions, and collaboration with Country Leaders. Make content better: analyze performance, experiment with formats, and suggest improvements based on results. Requirements 3+ years of experience in SMM or social content, including English-language B2B projects. Excellent English (C1 or equivalent) and native-level Russian. You can independently write and edit high-quality content in English and Russian. Hands-on experience managing corporate LinkedIn pages and creating valuable content for professional audiences. The ability to translate complex products and technical features into clear business benefits. Experience coordinating content production and working with multiple stakeholders. Practical knowledge of Facebook, Instagram, and visual content formats. A data-informed mindset: you understand what works, what doesn't, and how to improve it. Strong ownership, attention to detail, and the ability to move things forward independently. Big plus if you have: Experience in B2B SaaS, HotelTech, TravelTech, or hospitality. International or multi-market marketing experience. Community building or management experience. Account-Based Marketing (ABM) experience. Experience with video content, TikTok, or AI-assisted content workflows. Benefits Remote job; Competitive salary based on your experience; Bonus part after probation period (3 months) based on KPIs; Prioritising employee wellbeing and providing the necessary facilities for their comfort (medical insurance after probation end, corporate equipment, dedicated onboarding manager); Clear business objectives, opportunities for growth professionally within the company; Scheduling: from Monday to Friday, form 9 AM till 6 PM (your time zone). The start-up environment is fast-paced and constantly growing, with full support from our established international team. Why Exely ? You'll join an international team where ideas are welcome, initiative matters, and collaboration goes beyond borders. We value people who are open, curious, and responsible for their work. We trust our teammates to make decisions, try new approaches, a

Exely是一家全球IT公司，专注于为酒店行业提供在线解决方案和网站。我们帮助酒店经营者提升直销并实现运营自动化。我们的客户群覆盖56个国家的5000多处物业，从中小型酒店到大型度假村，我们致力于提供卓越的客户服务与支持。我们的分布式团队分布在亚太和中东欧非地区的20个国家，使用35种以上语言，为分享全球交流经验提供了独特机会。关于该职位Exely正在寻找一名全球社交媒体经理，以强化我们的国际社交媒体影响力，并将我们的专业知识、产品能力和客户故事转化为对酒店业专业人士有价值的内容。你将负责我们的全球LinkedIn、Facebook和Instagram渠道，用英语创作内容，并与多个市场的区域同事协调本地社交媒体活动。该职位还包括支持HotelTech Club——我们的专业社区。我们正在寻找一名资深、亲力亲为的专家，既具备出色的写作和编辑能力，又能独立执行并开展国际协调。你将做什么负责我们的全球社交媒体渠道：为LinkedIn、Facebook和Instagram策划、创作并发布有吸引力的英语内容。将专业知识转化为故事：与产品、销售、客户成功团队及行业专家协作，让复杂话题变得清晰、有用且有趣。端到端推动内容生产：管理编辑日历，协调设计师和视频创作者，推动事项从需求简报走向发布。连接全球与本地团队：帮助区域同事调整活动方案，分享最佳实践，并将本地成功故事带给全球受众。支持HotelTech Club：通过专家内容、有意义的讨论以及与Country Leaders的协作，帮助发展我们的专业社区。让内容更好：分析表现，尝试新形式，并根据结果提出改进建议。要求3年以上SMM或社交内容经验，包括英语B2B项目。出色的英语能力（C1或同等水平）和母语级俄语。能够独立用英语和俄语撰写并编辑高质量内容。具备管理企业LinkedIn页面并为专业受众创作有价值内容的一线经验。能够将复杂产品和技术特性转化为清晰的商业价值。具备协调内容生产并与多方利益相关者合作的经验。具备Facebook、Instagram和视觉内容形式的实践知识。具备数据驱动思维：了解什么有效、什么无效以及如何改进。拥有强烈的主人翁意识、注重细节，并能独立推动事项向前发展。如果你具备以下条件，将是很大的加分项：具有B2B SaaS、HotelTech、TravelTech或酒店业经验。具有国际或多市场营销经验。具有社区建设或管理经验。具有基于账户的营销（ABM）经验。具有视频内容、TikTok或AI辅助内容工作流经验。福利远程工作；根据你的经验提供有竞争力的薪资；试用期（3个月）后根据KPI发放奖金部分；优先关注员工福祉，并提供必要的设施以保障其舒适（试用期结束后提供医疗保险、公司设备、专属入职经理）；清晰的业务目标，公司内部提供职业成长机会；工作时间：周一至周五，上午9点至下午6点（你的时区）。创业环境节奏快且持续成长，并得到我们成熟国际团队的全力支持。为什么选择Exely？你将加入一个欢迎想法、重视主动性、跨边界协作的国际团队。我们重视开放、好奇并对自己的工作负责的人。我们信任队友做出决策、尝试新方法，并

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