Senior Media Strategist

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Senior Media Strategist Location3 | US Remote About Location3 Most agencies are built for one brand talking to one audience. We are built for brands that grow through local operators, where the marketing has to work in hundreds of different local markets at once and the people spending the budget are independent owners rather than a corporate team. That is a harder problem, and it is the one we have spent twenty five years on. We also build LOCALACT, the platform those owners use to run their own local marketing. Position Summary The Senior Media Strategist owns the strategic direction of paid media programs for Location3's enterprise and multi-location clients. This role sets the why behind every media plan: sizing total addressable markets, building audience cohort profiles, mapping media consumption habits, and translating research into the channel and budget allocations that move client business forward. This role combines media strategy and planning, along with hands-on management of search engine marketing (SEM) campaigns, keeping the strategist close to platform performance and credible in front of clients. This is a senior, client-facing role. You will build and maintain client playbooks and testing frameworks, present media strategies backed by data-driven insights directly to clients and guide the broader account team on how strategy translates into execution. The right person brings strong strategic and analytical range alongside hands-on SEM expertise while comfortable moving between long-range planning and in-platform work. What You'll Do Media Strategy and Planning Lead the development of media strategy for enterprise and multi-location clients, sizing total addressable market (TAM), building audience cohort profiles, and mapping media consumption habits to inform channel selection. Build and maintain client playbooks that document strategic approach, channel mix, budget allocation logic, and testing priorities for each account. Design structured testing frameworks, such as TELO (Test, Evaluate, Learn, Optimize), to validate strategic hypotheses across channels, then translate findings into recommendations that scale across the account portfolio. Set channel and budget allocation recommendations across paid search, paid social, programmatic, display, and video, grounded in audience research and performance data. Translate market research, consumer behavior data, and competitive landscape analysis into clear, actionable strategic direction for clients and internal teams. Present media strategies and performance narratives directly to clients, explaining what happened, why it happened, and what should change next, backed by data-driven insights. Collaborate with cross-functional teams to align strategy with execution and with each client's broader marketing objectives. Monitor emerging trends in media consumption and the wider digital advertising landscape, bringing new ideas to clients and to the agency. Elevate the work of junior practitioners by contributing to shared standards, templates, and best practices. SEM Campaign Management Manage hands-on-keyboard SEM execution across Google (Search, Performance Max, GDN, YouTube, Demand Gen, and Shopping) and Microsoft Ads (Bing), in service of the strategy you set. Own SEM account architecture, bid strategy, keywords, and match types, connecting each lever back to client business goals. Run a disciplined optimization cadence across accounts, diagnosing the root causes behind performance shifts and optimizing bidding, targeting, ad copy, and account structure to protect and improve results. Manage SEM budgets with precision: pacing accurately, anticipating risk before it affects delivery, and reallocating spend to where demand and efficiency are strongest. Report on core SEM metrics (CPA/CPL, ROAS, CVR, impression share) and complete and present paid search audits. Help develop and refine SOPs for SEM tasks and identify opportunities for automation. What You'll Bring

高级媒体策略师
Location3 | 美国远程

关于Location3
大多数代理机构是为一个品牌面向一个受众而建立的。我们则是为那些通过本地运营者实现增长的品牌而建立的——在这些品牌中，营销必须在数百个不同的本地市场同时发挥作用，而且花费预算的人是独立所有者，而不是企业团队。这是一个更难的问题，也是我们投入了二十五年去解决的问题。我们还构建了LOCALACT，这是那些所有者用来开展自己本地营销的平台。

职位概述
高级媒体策略师负责Location3企业客户和多地点客户的付费媒体项目的战略方向。该角色为每个媒体计划设定“为什么”：评估总可寻址市场规模、构建受众群体画像、绘制媒体消费习惯，并将研究转化为推动客户业务前进的渠道和预算分配。该角色结合媒体策略与规划，以及对搜索引擎营销（SEM）活动的实操管理，使策略师贴近平台表现并在客户面前具备可信度。这是一个高级的、面向客户的角色。你将构建和维护客户playbooks和测试框架，直接向客户展示由数据驱动洞察支持的媒体策略，并指导更广泛的客户团队如何将策略转化为执行。合适的人选应具备强大的战略和分析能力，同时拥有实操SEM专长，并能够自如地在长期规划和平台内工作之间切换。

你将做什么

媒体策略与规划
领导企业客户和多地点客户的媒体策略制定，评估总可寻址市场（TAM）、构建受众群体画像，并绘制媒体消费习惯以指导渠道选择。
构建和维护客户playbooks，记录每个账户的战略方法、渠道组合、预算分配逻辑和测试优先级。
设计结构化测试框架，例如TELO（Test, Evaluate, Learn, Optimize），以跨渠道验证战略假设，然后将发现转化为可在账户组合中推广的建议。
基于受众研究和绩效数据，制定跨付费搜索、付费社交、程序化、展示和视频的渠道与预算分配建议。
将市场研究、消费者行为数据和竞争格局分析转化为清晰、可执行的战略方向，供客户和内部团队使用。
直接向客户展示媒体策略和绩效叙述，解释发生了什么、为什么发生以及接下来应改变什么，并以数据驱动洞察为支持。
与跨职能团队协作，使策略与执行以及每个客户更广泛的营销目标保持一致。
监测媒体消费和更广泛数字广告领域的新兴趋势，为客户和代理机构带来新想法。
通过贡献共享标准、模板和最佳实践，提升初级从业者的工作。

SEM活动管理
为你设定的策略服务，管理Google（Search、Performance Max、GDN、YouTube、Demand Gen和Shopping）和Microsoft Ads（Bing）上的实操键盘SEM执行。
负责SEM账户架构、出价策略、关键词和匹配类型，将每个杠杆连接回客户业务目标。
在账户中运行有纪律的优化节奏，诊断绩效变化背后的根本原因，并优化出价、定向、广告文案和账户结构，以保护和提升结果。
精准管理SEM预算：准确控制投放节奏，在风险影响交付之前预判风险，并将支出重新分配到需求和效率最强的位置。
报告核心SEM指标（CPA/CPL、ROAS、CVR、展示份额），并完成和展示付费搜索审计。
帮助制定和完善SEM任务的SOP，并识别自动化机会。

你将带来

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