Snr. Manager, Demand Generation

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KnowBe4 empowers the modern workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The KnowBe4 Platform provides attack simulation and training, collaboration security, and agent security powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score. The platform leverages 15-years of behavioral data to combat advanced threats including social engineering, prompt injection, and shadow AI. By securing humans and agents, KnowBe4 leads the industry in workforce trust and defense. Remote positions open in the US office only. The Snr. Manager, Demand Generation is responsible for acquiring traffic, MQLs and driving pipeline growth through multi-channel audience engagement. This position leads a team to manage the strategy, execution, and optimization of email marketing, webinars/digital events, content syndication, and other digital channels as applicable. A key component of this role is acting as a strategic partner to regional marketing teams, ensuring the successful execution and localization of their programs through our core digital channels. Responsibilities: Manage and optimize demand generation channels to achieve company goals for pipeline growth and opportunity creation. Identify, evaluate, and manage marketing agencies, vendors, and platforms to scale reach and improve lead quality. Measure program effectiveness using channel and vendor-specific reports, internal dashboards, and CRM data to drive continuous ROI improvement for both global and regional initiatives. Identify and test new marketing programs, such as paid search, social, and display experiments, to diversify lead sources. Collaborate closely with the Web and Campaigns teams to ensure a seamless user journey and consistent brand messaging across all touchpoints. Review and approve promotional content such as webinar abstracts, landing pages, emails, and digital ad copy. Stay up-to-date with full-funnel digital marketing trends and potential new channels and strategies to keep the organization ahead of the curve. Provide genuine recommendations as to the hiring, firing, promotion, and discipline of subordinate employees to which the Company gives significant weight Minimum Qualifications: Bachelor’s degree or equivalent work experience. Experience with B2B marketing in the technology industry; cybersecurity experience is preferred. Proven experience managing people, specifically within Email or Webinar/Event functions. Significant experience managing multi-channel digital functions and associated vendors. Experience handling marketing budgets and forecasting/reporting results. Experience with Salesforce and marketing automation platforms. Expert in end-to-end marketing for digital functions. Strong analytical skills and the ability to extract meaning from data and apply that meaning to improving program performance. Significant experience managing and negotiating with digital vendors and digital platform providers. The base pay for this position ranges from $130,000 - $140,000, which will vary depending on how well an applicant's skills and experience align with the job description listed above. Application deadline: 6/14/2026. This is our good-faith estimate of the date the application window is anticipated to close. KnowBe4 reviews applications on a rolling basis and reserves the right to close the application window early if a qualified candidate for the position is identified. Our Fantastic Benefits We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses - all in a modern, high-tech, and fun work environment. For more details about our benefits in each office location, please visit . Note: An applicant assessment and background check may be part of yo

KnowBe4赋能现代劳动力，使其每天做出更明智的安全决策。KnowBe4深受全球超过70,000家组织的信赖，是数字劳动力安全的先驱，同时保护AI代理和人类。KnowBe4平台提供攻击模拟与培训、协作安全以及由AIDA（人工智能防御代理）和专有风险评分驱动的代理安全。该平台利用15年的行为数据来应对高级威胁，包括社会工程、提示注入和影子AI。通过保护人类和代理，KnowBe4在劳动力信任和防御方面引领行业。远程职位仅在美国办公室开放。高级需求生成经理负责获取流量、MQL，并通过多渠道受众互动推动管道增长。该职位领导团队管理电子邮件营销、网络研讨会/数字活动、内容联合发布及其他适用数字渠道的策略、执行和优化。该角色的关键组成部分是作为区域营销团队的战略合作伙伴，确保通过我们的核心数字渠道成功执行和本地化其项目。职责：管理和优化需求生成渠道，以实现公司管道增长和机会创造的目标。识别、评估和管理营销机构、供应商和平台，以扩大覆盖范围并提高线索质量。使用渠道和供应商特定报告、内部仪表板和CRM数据衡量项目有效性，以推动全球和区域计划的持续ROI改进。识别和测试新的营销项目，如付费搜索、社交和展示广告实验，以多样化线索来源。与Web和Campaigns团队紧密合作，确保无缝的用户旅程和所有触点上一致的品牌信息。审查和批准促销内容，如网络研讨会摘要、着陆页、电子邮件和数字广告文案。紧跟全漏斗数字营销趋势以及潜在的新渠道和策略，使组织保持领先地位。就下属员工的招聘、解雇、晋升和纪律处分提供真实建议，公司对此给予重要权重。最低资格：学士学位或同等工作经验。具有技术行业B2B营销经验；网络安全经验优先。具有管理人员的 proven 经验，特别是在电子邮件或网络研讨会/活动职能中。具有管理多渠道数字职能及相关供应商的丰富经验。具有处理营销预算和预测/报告结果的经验。具有Salesforce和营销自动化平台的经验。精通数字职能的端到端营销。强大的分析能力，能够从数据中提取含义并将该含义应用于改进项目绩效。具有管理和与数字供应商及数字平台提供商谈判的丰富经验。该职位的基本薪资范围为$130,000 - $140,000，将根据申请人的技能和经验与上述职位描述的匹配程度而有所不同。申请截止日期：6/14/2026。这是我们对申请窗口预计关闭日期的善意估计。KnowBe4滚动审查申请，并保留在确定合格候选人后提前关闭申请窗口的权利。我们的丰厚福利我们提供基于月度销售目标的全公司奖金、员工推荐奖金、收养援助、学费报销、认证报销和认证完成奖金——所有这些都在一个现代、高科技且有趣的工作环境中。有关每个办公室地点福利的更多详细信息，请访问。注意：申请人评估和背景调查可能是您的一部分。

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