Paid Media Manager

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Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. Risepoint supports more than 100 universities and colleges across five countries, with programs concentrated in high-demand fields including nursing, healthcare, teaching, business, technology, and public service. Our suite of products and services supports the full student journey and each university’s long-term goals. Together, we increase access to affordable education that delivers a strong return on investment for learners and meets employer and community needs. Learn more at risepoint.com. The Impact You Will Make: The Paid Media Manager supports paid media execution and performance for an assigned portfolio, solves partner-specific performance issues, manages budgets, and coordinates with stakeholders. This position requires a data-driven mindset, strong digital marketing acumen, and hands-on expertise with performance marketing, making it ideal for a growth-oriented professional who thrives in a fast-paced environment. The Paid Media Manager is expected to demonstrate a positive and professional attitude in the workplace and collaborate with teammates as needed. How You Will Bring Our Mission to Life What You Will Do: Digital Marketing Performance Optimization Support (via agency day-to-day management) multiple digital marketing channels, including paid search, display/programmatic, paid social, and affiliate (lead aggregators). Monitor and optimize performance across the entire marketing and enrollment funnel, including engagement, front-end lead metrics and back-end conversion (application and enrollment) metrics. Track and analyze key performance indicators (KPIs) to ensure data-driven decision-making and continuous improvement. Partner Management Expansion Support paid media strategy and execution across 10-12 small/medium university partner accounts, ensuring campaigns are paced, optimized, and aligned to performance goals. Analyze campaign performance across channels and translate findings into clear, actionable insights and recommendations for internal and external stakeholders. Budget Forecasting Manage quarterly and annual media budgets. Monitor spend and pacing with accuracy and accountability External Internal Stakeholder Relationships Maintain positive relationships with internal and external stakeholders including: Integrated marketing team Agency Ad platforms (Google, Microsoft, Meta, LinkedIn, etc.) Serve as a point of contact for assigned partners and internal teams, communicating performance updates, strategy shifts, and optimization opportunities Act as a subject matter resource for paid media best practices across search, social, and display channels undefined What Success Looks Like: Successful lead, application and enrollment growth of medium/large-size partner accounts. Professional collaboration with cross-functional teams and external media partners Meet assignment deadlines without being reminded Achieve Definitions of Success: Achieve annual lead, application and enrollment goals for assigned university partners. Meet LTV:CAC targets. Spend quarterly budgets within +/- 3% of goal. Optimize Full Funnel Demand: Expand use of full funnel marketing strategies, including paid social and video. Decrease Cost Per Application (CPA) YOY. Implement Partner-Centric Operating Model : Automate manual processes where possible. Consolidate and standardize processes where possible. Build a Highly Effective Team: Establish and follow clear work plans. What You’ll Bring to the Team: Experience That Matters Most: Bachelor’s degree in business, marketing, communications or a related field. A combined 3-5 years of Higher Education paid media experience at the Media Manager and/or Media Specialist level Interest in and enthusiasm for the Higher Education industry A positive collaborative attitude and sense of teamwork Ability to solve problems and work mostly independently Ability to hi

Risepoint是一家教育科技公司，帮助区域性大学为现代学习者推出并发展在线项目。Risepoint支持遍布五个国家的100多所大学和学院，项目集中在高需求领域，包括护理、医疗保健、教学、商业、技术和公共服务。我们的产品和服务套件支持学生的完整旅程以及每所大学的长期目标。我们共同增加获得负担得起的教育的机会，为学习者带来强劲的投资回报，并满足雇主和社区的需求。了解更多信息，请访问risepoint.com。你将产生的影响：付费媒体经理支持指定组合的付费媒体执行和绩效，解决合作伙伴特定的绩效问题，管理预算，并与利益相关者协调。该职位要求数据驱动思维、强大的数字营销敏锐度以及绩效营销的实操专业知识，非常适合在快节奏环境中茁壮成长的成长型专业人士。付费媒体经理应在工作场所展现积极和专业的态度，并根据需要与队友合作。你将如何让我们的使命成为现实你将做什么：数字营销绩效优化支持（通过代理机构日常管理）多个数字营销渠道，包括付费搜索、展示/程序化、付费社交和联盟（线索聚合商）。监控并优化整个营销和招生漏斗的绩效，包括参与度、前端线索指标和后端转化（申请和注册）指标。跟踪并分析关键绩效指标（KPI），以确保数据驱动决策和持续改进。合作伙伴管理扩展支持10-12个小型/中型大学合作伙伴账户的付费媒体策略和执行，确保活动按节奏推进、得到优化并与绩效目标保持一致。分析跨渠道活动绩效，并将发现转化为清晰、可执行的洞察和建议，供内部和外部利益相关者使用。预算预测管理季度和年度媒体预算。以准确性和问责制监控支出和节奏。外部内部利益相关者关系与内部和外部利益相关者保持积极关系，包括：整合营销团队、代理机构、广告平台（Google、Microsoft、Meta、LinkedIn等）。担任指定合作伙伴和内部团队的联络点，沟通绩效更新、策略转变和优化机会。作为付费媒体最佳实践的主题资源，涵盖搜索、社交和展示渠道。undefined成功的样子：中型/大型合作伙伴账户的线索、申请和注册实现成功增长。与跨职能团队和外部媒体合作伙伴进行专业协作。无需提醒即可按时完成分配任务。实现成功定义：实现指定大学合作伙伴的年度线索、申请和注册目标。达到LTV:CAC目标。季度预算支出控制在目标的+/- 3%以内。优化全漏斗需求：扩大全漏斗营销策略的使用，包括付费社交和视频。同比下降每次申请成本（CPA）。实施以合作伙伴为中心的运营模式：尽可能自动化手动流程。尽可能整合和标准化流程。打造高效团队：建立并遵循清晰的工作计划。你将为团队带来什么：最重要的经验：商业、市场营销、传播或相关领域的学士学位。在媒体经理和/或媒体专员级别累计3-5年高等教育付费媒体经验。对高等教育行业的兴趣和热情。积极的协作态度和团队合作意识。解决问题和主要独立工作的能力。能够hi

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