Brand Experiences Manager

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WHO WE ARE AND WHAT WE DO The Brand Experiences team at Hallmark is dedicated to creating large-scale, emotionally resonant experiences that bring the brand to life for fans and consumers. From the Hallmark Christmas Cruise to the Hallmark Stars Live, we design and deliver immersive, joy-filled moments that deepen brand love and build lasting connections with audiences. We are experience architects and strategic storytellers who translate Hallmark’s iconic brand into real-world events that celebrate connection, inspire joy, and bring the brand’s emotional essence to life. Our work is high-profile, high-impact, and deeply rooted in creating meaningful moments that resonate with fans and leave lasting impressions. WHAT YOU’LL DO HOW IT SHAPES OUR SUCCESS The Brand Experiences Manager plays a key role in executing strategic, consumer-facing events that bring the Hallmark brand to life in immersive and emotionally resonant ways. This role manages two event team members and is responsible for delivering high-profile experiences such as the Hallmark Christmas Cruise, the Hallmark Stars Live, and future brand activations that deepen consumer engagement and drive business results. They will collaborate closely with brand experience leadership, senior stakeholders, and internal and external partners to ensure every experience reflects Hallmark’s iconic identity and delivers measurable results. Key responsibilities include: Strategic Planning Leadership: Partner with brand experience leadership to develop strategic plans for revenue-generating consumer events that align with brand and business goals. Event Execution Oversight: Lead the planning and execution of large-scale, immersive brand experiences. Make informed decisions on logistics, vendor coordination, programming, and on-site operations to ensure flawless delivery. Team Leadership: Manage and mentor two event team members, providing clear direction, support, and accountability throughout the execution process. Cross-Functional Collaboration: Coordinate with internal stakeholders and external agencies to ensure alignment and seamless execution across all touchpoints. Budget Performance Management: Support budget oversight; track KPIs, evaluate event performance, and apply insights to improve future execution. Stakeholder Communication: Serve as a key point of contact for senior leaders, business partners, and vendors- communicating progress, resolving issues, and ensuring transparency. Operational Excellence: Apply best practices and internal learnings to drive efficiency, consistency, and continuous improvement in event delivery. This role is essential to Hallmark’s future as it ensures that strategic brand experiences are executed with excellence- strengthening consumer relationships, expanding brand reach, and reinforcing Hallmark’s leadership in meaningful connection. BASIC QUALIFICATIONS The following are required to be considered for this role: Bachelor’s Degree or 4 years professional work experience At least 7 years of experience in event development, brand experiences, and or management PREFERRED QUALIFICATIONS Your resume will stand out if you have the following: Experience leading, managing and developing a team (e.g., direct reports). Experience with online registration and event application development. Strong strategic thinking and visionary planning capabilities, with the ability to execute complex projects that involve multiple stakeholders. Excellent communication and project management skills, including the ability to translate complex business strategies into clear and impactful messaging. Solid understanding of various, complex audiences and the nuanced, authentic ways the Hallmark brand comes to life for each audience. Proven record of leading complex projects with multiple business partners and external stakeholders. Business acumen and the ability to present plans (including a financial business case) and opportunities with individuals at higher levels in

我们是谁以及我们的职责 Hallmark的品牌体验团队致力于打造大规模、情感共鸣强烈的体验，让粉丝和消费者亲身感受品牌的魅力。从Hallmark圣诞邮轮到Hallmark Stars Live，我们设计并呈现沉浸式、充满欢乐的时刻，深化品牌热爱，与受众建立持久连接。我们是体验架构师和战略叙事者，将Hallmark标志性品牌转化为线下活动，庆祝人与人之间的连接，激发欢乐，让品牌的情感精髓鲜活呈现。我们的工作备受瞩目、影响力深远，深深植根于创造有意义的时刻，与粉丝产生共鸣并留下持久印象。 你的职责及其如何助力我们的成功 品牌体验经理在执行业务战略、面向消费者的事件中发挥关键作用，以沉浸式和情感共鸣的方式让Hallmark品牌鲜活呈现。该角色管理两名活动团队成员，负责交付备受瞩目的体验，如Hallmark圣诞邮轮、Hallmark Stars Live以及未来深化消费者参与、推动业务成果的品牌激活活动。他们将与品牌体验领导层、高级利益相关者以及内外部合作伙伴紧密协作，确保每一次体验都体现Hallmark的标志性形象并交付可衡量的成果。主要职责包括： 战略规划领导：与品牌体验领导层合作，制定与品牌和业务目标一致的、能创造收入的消费者活动战略计划。 活动执行监督：领导大规模沉浸式品牌体验的规划与执行。在物流、供应商协调、活动编排和现场运营方面做出明智决策，确保完美交付。 团队领导：管理和指导两名活动团队成员，在执行过程中提供明确的方向、支持和问责。 跨职能协作：与内部利益相关者和外部机构协调，确保所有触点上的一致性和无缝执行。 预算绩效管理：支持预算监督；跟踪KPI，评估活动绩效，并应用洞察改进未来执行。 利益相关者沟通：作为高级领导者、业务合作伙伴和供应商的关键联系人——沟通进展、解决问题并确保透明度。 运营卓越：应用最佳实践和内部经验，推动活动交付的效率、一致性和持续改进。 该角色对Hallmark的未来至关重要，因为它确保战略品牌体验以卓越方式执行——加强消费者关系、扩大品牌影响力，并巩固Hallmark在有意义连接领域的领导地位。 基本资格 以下为考虑该职位所必需的条件： 学士学位或4年专业工作经验 至少7年活动开发、品牌体验和/或管理经验 优先资格 如果你的简历具备以下条件，将脱颖而出： 具有领导、管理和培养团队的经验（如直接下属）。 具有在线注册和活动应用开发经验。 强大的战略思维和愿景规划能力，能够执行涉及多个利益相关者的复杂项目。 出色的沟通和项目管理能力，包括将复杂业务战略转化为清晰有力信息的能力。 对各类复杂受众有深入理解，并了解Hallmark品牌为每个受众以细致、真实方式呈现的细微差别。 具有领导涉及多个业务合作伙伴和外部利益相关者的复杂项目的可靠记录。 具备商业敏锐度，能够向更高级别的人员展示计划（包括财务商业案例）和机会。

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